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Top Producers 2010
Making it to the Top Every Year
In any year, becoming a top producer in the real estate game requires persistence, hard work, plenty of branding and high-quality customer service, but in a down year such as 2009, client relationships take a bit longer to build and nurture, sales move at a slower pace and an extra dose of positive thinking is often required. Five top producers from the Chicagoland area spoke with Chicago Agent about how Realtors can navigate their own way to the top – even when the market is at or approaching the bottom.
By Morgan Phelps
These top agents are no rookies, but the state of the market last year was unlike anything they had seen before. Although few had concrete plans in place to address the down market, they stayed on top of their game by stepping up their workloads, making themselves more available to clients and keeping a positive attitude even in the slowest of sales periods.
“When the market gets harder, you have to work harder,” says Beth Burtt, broker and owner of Brush Hill Realtors in Hinsdale. “I had to increase the number of open houses, contact with customers and classes I took. [It] definitely took more effort than in previous years.”
Leslie McDonnell of RE/MAX Suburban in Libertyville says she experienced a decline in average sales prices and the number of transactions, as well as higher stress levels. She also noted that conversion ratios hit all-time lows, as agents tried to shy away from the listings of unrealistic sellers.
“Things will still sell, but there has to be an adjustment of attitude,” says Renee Anderson of Baird & Warner. Anderson stresses the importance of having a positive attitude as an agent, noting that “regardless of the market, people just want to have hope.” Other top producers similarly pointed to their positive perspective as a strong asset to keeping their business on top.
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