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Nissan Leaf Electric Vehicle Is Surprisingly Affordable
Sit down and take a deep breath, EV fans. The Nissan Leaf electric car will cost $32,780 when it rolls into showrooms in December. Add in the federal EV tax credit, and the bottom line is $25,280, a price that makes the Leaf competitive with the Honda Civic and the Toyota Prius.
Nissan announced the price today and said it starts taking reservations for the Leaf electric car April 20. The five-passenger hatchback sports a 23 kilowatt-hour lithium-manganese battery that’s good for a claimed 100 miles and recharges in eight hours. The Japanese automaker plans to crank out 50,000 Leafs in 2011. With some 85,000 “hand-raisers” expressing interest in getting one, some EV advocates believe Nissan’s priced the car so competitively it could have trouble meeting demand.
“I think it’s an excellent price,” said Paul Scott, a founder and board member of the EV advocacy group Plug-In America. “I think Nissan is going to have a hard time keeping them on the showroom floor, especially in states that have additional tax credits. In California, it’s going to be a hell of a bargain at $20,028. They’ve really nailed it. It’s very, very affordable.”
leasing the battery separately from the car here in the United States, though it might do so elsewhere.
Nissan CEO Carlos Ghosn has been among the loudest EV evangelists and is determined to make Nissan a player in the field. The company almost certainly is taking a loss on the Leaf, just as Toyota did with the Prius, in a bid to grab as big a chunk of the market as possible before cars like the Chevrolet Volt and Ford Focus EV appear, Scott said.
“They’re probably banking on battery costs coming down,” Scott said. “And they will come down.”
MSRP is but one part of the equation. Operating cost is the other variable, and on that score Honda and Toyota should be worried. Nissan’s priced the Leaf cheaper than the Civic and Prius once you’ve figured in energy costs.
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